WRITING
Notes from rebuilding on AI, in public.
Forty years of building companies, and the real story of launching Contero as a SaaS — the wins, the hard parts, and exactly how it gets done.
SMB Supply Chain Resilience: Build It Before the Next Shock
SMB Supply Chain Resilience: Build It Before the Next Shock THE SHOCK ISN'T THE PROBLEM. YOUR REACTION TIME IS. A strait closes, a tariff gets announced on a Tuesday and pulled back on a Friday, and…
AEO Isn't Enough. Small Business PR Just Got Real
AEO Isn't Enough. Small Business PR Just Got Real Here's a stat that should stop you mid-scroll: ChatGPT pulls 63% of its answers from traditional media sources, not from what companies say about…
The Glass Isn't Half Full. Your Margin Is.
You can't control fuel prices or the macro. You can control what you overpay for, and most owners are squeezing the wrong lever.
Most Small Businesses Are About to Fumble AI. I've Seen This Movie Four Times.
Forty years of building companies taught me the pattern: when a big shift hits, most owners freeze or bolt the shiny tool on. Here's the better move with AI.