WRITING
Notes from rebuilding on AI, in public.
Forty years of building companies, and the real story of launching Contero as a SaaS: the wins, the hard parts, and exactly how it gets done.
Your Team Is Lying To You About AI. It's Not Their Fault.
Your Team Is Lying To You About AI. It's Not Their Fault. HERE'S THE NUMBER THAT SHOULD SCARE YOU: up to 40% of employees regularly hide real concerns from their managers. Not because they're…
64% Are Rolling Out AI. Most Are Measuring the Wrong Thing
64% Are Rolling Out AI. Most Are Measuring the Wrong Thing 64.7% of small businesses are already using or piloting AI tools. That number sounds like good news, and in some ways it is. But I've run…
Founder Mode Isn't Fixed. It Shrinks As You Grow
Founder Mode Isn't Fixed. It Shrinks As You Grow Here's the thing nobody tells you about founder mode: it has an expiration date, and most founders don't notice when it hits. Paul Graham's essay…
Your Personal Brand Is Invisible to AI Search, Here's the Fix
Your Personal Brand Is Invisible to AI Search, Here's the Fix I typed the exact question my ideal clients ask into ChatGPT. Something like: "Who are the best consultants helping small business owners…
The AI Skills That Actually Compound in Value
The AI Skills That Actually Compound in Value Here's the question that's wasting everyone's time: "Will AI take my job?" It's the wrong question, and it always has been. The more useful one, the one…
ChatGPT Is Sending Traffic to Websites. Here's Your Way In
77 million sessions and 166 websites, and that volume grew nearly 13 times over in 19 months . If you run a one-person business and you're not showing up in that flow yet, you're not too late.
How AI Agents Are Replacing the 20-Hour Content Week
SEVENTY PERCENT OF SMALL BUSINESS OWNERS SPEND LESS THAN FIVE HOURS A WEEK ON MARKETING, NOT BECAUSE THEY DON'T CARE, BUT BECAUSE THEY DON'T HAVE THE TIME TO CARE.
SMB Supply Chain Resilience: Build It Before the Next Shock
SMB Supply Chain Resilience: Build It Before the Next Shock THE SHOCK ISN'T THE PROBLEM. YOUR REACTION TIME IS. A strait closes, a tariff gets announced on a Tuesday and pulled back on a Friday, and…
AEO Isn't Enough. Small Business PR Just Got Real
AEO Isn't Enough. Small Business PR Just Got Real Here's a stat that should stop you mid-scroll: ChatGPT pulls 63% of its answers from traditional media sources, not from what companies say about…
The Glass Isn't Half Full. Your Margin Is.
You can't control fuel prices or the macro. You can control what you overpay for, and most owners are squeezing the wrong lever.
Most Small Businesses Are About to Fumble AI. I've Seen This Movie Four Times.
Forty years of building companies taught me the pattern: when a big shift hits, most owners freeze or bolt the shiny tool on. Here's the better move with AI.