FREE TOOLS

Free tools worth your time.

No affiliate links, no fluff. Just the free tools I actually point small-business owners to when they ask where to start with AI and the rest of the stack.

AI you can start using today

ChatGPTThe one most people start with. The free plan covers a lot of real work.ClaudeMy daily driver for writing and thinking a problem through. Free plan to start.Google GeminiFree, and built right into the Google tools you already use.PerplexityAI answers with the sources attached. Great for quick, honest research.NotebookLMFeed it your own documents and it becomes a research assistant. Free.

Make things: content, design, video

CanvaDesign almost anything without hiring a designer. Generous free plan.PhotopeaA Photoshop-style editor that runs in your browser. Nothing to install.DaVinci ResolveHollywood-grade video editing, and the free version is the real thing.DescriptEdit video and podcasts by editing the transcript, like a doc. Free plan.

Run the business

NotionNotes, docs, and a light database in one place. Free for individuals.ObsidianMy knowledge base. Local-first, yours forever, free for personal use.ZapierConnect your apps and automate the busywork. Free plan to start.HubSpot CRMTrack customers and deals without paying for a CRM. Free tier.

Know your numbers

Google Search ConsoleSee exactly how people find you in search. Free from Google.Google TrendsSpot what your market is searching for, and when. Free.